Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

Financial social media marketing just received a welcome boost from the nation’s largest independent securities industry regulator. The Alliance Library System of East Peoria, Ill. received a grant of  $100,000 from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation and the American Library Association (ALA) for social media and other education programs. FINRA steps up The library system will deliver saving and investing information through social media targeting individuals ages 13 to 35, according to Earth Times. The demographically and technologically attuned library system in rural, central Illinois will also provide online and face-to-face investor education programs through six of its public libraries. What next? “This move bodes well for financial marketers,” social media consultant D. Bruce Johnston said recently. “FINRA is sup... (more)

Financial Social Media Marketing

According to AdvisorTweets, Financial Industry Regulatory Authority Inc. (FINRA) says the delay is needed to reconcile comments from their membership. As reported in DBJ Associates, the industry is taking a closer look at social media as sales literature because advisors and investors want to have a hand choosing the communications forms they prefer. "The cost of not communicating to advisors and clients through their preferred vehicles (social media) does not make a lot of long-term business sense." Mr. Johnston said recently. FINRA has no intention of addressing  the social med... (more)

Independent advisors proving early adapters to FINRA 10-06 social media reg

"Attracting new clients has suddenly gotten easier,"  D. Bruce Johnston of  DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing budgets may be be taking the lead in adapting marketing strategies to FINRA 10-06's more permissible stance on social media. Larger organizations, on the other hand, may trust that yesterday's strategies will continue to work a little longer. Such is the case with the pace of change at Bank of America Corp.'... (more)

Social media rising: FINRA liberates advisor communications

Reprinted from Advisolocity It came down to a question of storage. Despite  the hedge fund industry's hiccups over storing social media content, regulatory requirements for investment marketers to keep records of all social media communications were easily met with low-cost archival systems one can find anywhere. Archiving made the difference Ease of storage is just one the liberating aspects embedded in the Regulatory Notice 10-06 on social media of the Financial Industry Regulatory Authority. Here are a few others: Build a social media policy and follow it. If FINRA comes knock... (more)

Social Media Marketing & Advisors Take Spotlight As Advisōlocity Launches

Advisōlocity, a social media marketing resource dedicated to advisors and money managers on a creative budget, launched to criticism and acclaim this week. Charlie O'Neill, former managing director of Putnam Investments said, "Advisōlocity should be careful not to look like just another marketing agency. The message should be consistently about the power of social media." Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc. praised Advisōlocity's founders D. Bruce Johnston, John Drachman and Zach Hedges for their initiative and said, "Their methodical appr... (more)