Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

According to AdvisorTweets, Financial Industry Regulatory Authority Inc. (FINRA) says the delay is needed to reconcile comments from their membership. As reported in DBJ Associates, the industry is taking a closer look at social media as sales literature because advisors and investors want to have a hand choosing the communications forms they prefer. "The cost of not communicating to advisors and clients through their preferred vehicles (social media) does not make a lot of long-term business sense." Mr. Johnston said recently. FINRA has no intention of addressing  the social media question directly.  In fact, the term "social media" appears nowhere in both the text of the new rule, nor Regulatory Notice 09-55, the comment notice. The notice invites interested readers to contact FINRA and weigh in on whether readers think social media used for financial marketing pur... (more)

Social Media Starter Kits to Advisors Launches This Week

Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers on a  budget, was just launched by founding members D. Bruce Johnston, Zach Hedges and John Drachman, author of this post. “At Advisōlocity, which was just launched this week, what distinguishes us from many other social media agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, Advisōl... (more)

Pre-Retirement Planning Is Social Media Focus for Financial Advisor

To Braden Hill successful pre-retirement planning shouldn't depend on a person's political viewpoint."Still, the average person should know what Congress is contemplating," he said, "to see how it might change you and your children's savings and spending habits." Mr. Hill, the principal of Pinnacle Hills Financial Services, LLC, pointed recently to the testimony of Teresa Ghilarducci, the New School of Social Research professor who told a congressional committee in 2008 "that it's time to reinvent the 401(k)." Ms. Ghilarducci advocated for a government-guaranteed alternative con... (more)

Social media rising: FINRA liberates advisor communications

Reprinted from Advisolocity It came down to a question of storage. Despite  the hedge fund industry's hiccups over storing social media content, regulatory requirements for investment marketers to keep records of all social media communications were easily met with low-cost archival systems one can find anywhere. Archiving made the difference Ease of storage is just one the liberating aspects embedded in the Regulatory Notice 10-06 on social media of the Financial Industry Regulatory Authority. Here are a few others: Build a social media policy and follow it. If FINRA comes knock... (more)

Social Media Marketing & Advisors Take Spotlight As Advisōlocity Launches

Advisōlocity, a social media marketing resource dedicated to advisors and money managers on a creative budget, launched to criticism and acclaim this week. Charlie O'Neill, former managing director of Putnam Investments said, "Advisōlocity should be careful not to look like just another marketing agency. The message should be consistently about the power of social media." Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc. praised Advisōlocity's founders D. Bruce Johnston, John Drachman and Zach Hedges for their initiative and said, "Their methodical appr... (more)